Could Santogold be the shot in the arm the music industry needs

April 27, 2008

As some of you may know (unless you been under a rock), that Santogold genre-bending album comes out this Tuesday. We have been playing her on our show since February of 2007. She is in our top albums of 2008. Honestly, I have not seen so much buzz and high praise for a new artist in a long time. Even Bud Light gets it by featuring her song “Creator” in their national campaign. The commercial is everywhere and everyone is talking about that song in the commercial from AOL to MTV to blogs. However, Bud Light is not stopping there.

The national campaign for Bud Light Lime will feature the music of multigenre performer Santogold. A remix of her song “Lights Out,” as well as the ringtone, will be released online next week at budlightlime.com.

In addition, a CD sampler, with up to 18 tracks, will be released in June to tastemakers and music blogs. Tentatively titled “Bud Light Lime + Fader Presents,” it will feature existing music from such indie labels as Downtown Records. (-Kamau High, Billboard)

The interesting and amazing thing about the phenom known as Santogold is that all of her marketing and buzz came from blogs, not the labels. This to me is a shift or even a revolution in the music industry. I think bloggers will be the future of the music industry. Look at sites such as Pitchfork and Stereogum(which was recently purchased by Buzznet), and Iheartcomix. These blogs have more influence then the Rolling Stones, Spin, and other magazines like them. The majors are dead, but something better will rise from the ashes, and the Santogold release could be the be start of a new revolution in music. Don’t forget to catch her on Conan O’Brien on Monday, April 28th.

Check the Wired article Five Reasons MP3 Blogs Could Be the Next Record Labels

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Posted by Tarik | Filed Under Music 

Comments

2 Responses to “Could Santogold be the shot in the arm the music industry needs”

  1. Tarik on April 28th, 2008 5:15 am

    I just realize that I just gave free promotion to Bud Light. Where is my check Bud?

  2. jon jon on April 28th, 2008 9:45 am

    Santogold is the truth, creatively, fuck the commercials, musically, she has perfected her own lane, and made a great fuckin record.

    wordddddddd

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